Mammootty is gearing up for a big release with Ramesh Pisharody's directorial Ganagandharvan. While the promotions have already kick-started, Mammootty and his team have decided to avoid the use of flex hoardings for the movie.
The decision has been made in the wake of an accident that took the life of a 23-year-old woman in Chennai.
After reading the report on the tragic accident, Mammootty met director Ramesh Pisharody and producer Anto Joseph. After the meeting, the makers announced that the movie will use only posters for its promotion.
Subhashree, a software engineer, was run over by a water tanker after she lost her balance and fell on the road after a hoarding fell on her while she was riding a two-wheeler.
This is not the first time that Mammootty has made such a step. A similar initiative was taken by the actor during the release of his movie 'Varsham'.
Back in 2014, as the state government decided to go ahead with the ban on flex hoardings, Mammootty opted for posters made of traditional canvass used by painting artists instead of plastic flex banners.
Tamil actor Vijay seems to be following Mammootty's path. While fans are awaiting for the audio launch event of Vijay's upcoming movie Bigil which will be held on September 19, fans of the actor have decided not to use any banners or cut-outs.
Indeed a welcome move by the superstars!
Reportedly, a producer spends minimum of 10 lakh for putting up flex banners for the promotion of a movie.