Rahul Vengalil - early bird of digital marketing

Rahul Vengalil - early bird of digital marketing
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Among the speakers at the Techspectations summit is Rahul Vengalil, a young entrepreneur who owes his success to a heads-up into the emerging digital age. The technology summit organised by Manorama Online in Kochi on November 24 will see the who's who of digital India putting their heads together.

The summit is organised around the key themes of 'Rebuild, Regain and Retain'. The event will be held at Hotel Crown Plaza from 10 am on November 24. YouTube Video Asia-Pacific head Ajay Vidyasagar, Comscore Asia-Pacific head Kedar Gavane, Google 360 India manager Ruhbir Singh, Brightcove Asia vice president Ben Morel, Hero Talkies co-founder and director Aathitiyan V S, Akamai India head Sidharth Pisharoti and Adobe digital strategy and solution head Ram Seshadri are some of the tech honchos to talk at the event.

The summit has Akamai and Adobe as partners and Geojit as the title sponsor. Visit https://www.techspectations.com/ for more details and registration.

Uncharted territory

Success in the digital age belongs to people who could foresee the changing world. Rahul Vengalil attributes his success story to such a revelation.

He ventured to business in 2006, by publishing a tabloid for the IT professionals in Thiruvananthapuram and Kochi. He realised that his work was ahead of time when he joined the advertising wing of DNA daily in Bengaluru.

The game changer was his stint with the digital marketing section of Interactive Avenues. The job offered him a chance to work with big brands such as Toyota and Britannia and to learn the ropes of digital marketing.

He set up the south Indian branch of a digital network company called Isobar in 2011. In five years, the branch grew to a firm with 50 employees. He worked with an array of companies including Air Asia, Acer and Sun Network. He said he played his part in steering those companies through the uncharted avenues of digital world.

His cumulative experience went into his entrepreneurial venture, What Clicks. The company takes on three challenges of the digital era, namely the fragmentation of platforms, the gap between knowledge and skill and finally online frauds. These three topics top the agenda of any business meeting, he said.

The mechanical engineering graduate has a word of advice for wannabe entrepreneurs. You have to be prepared for financial crunches and you have to be ready for backbreaking work.

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