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Last Updated Wednesday August 15 2018 02:27 PM IST

McDonald's flips logo to honour women, faces backlash

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McDonald's flips logo to honour women, faces backlash McDonald's 'M' logo is turned upside down in honour of International Women's Day in Lynwood, California, US. Courtesy McDonald's/Handout via REUTERS

Diners at McDonald's should not be alarmed if they see the restaurant chain's iconic 'M' logo turned upside down on Thursday at different locations across the US.

For the first time in its history, the company has flipped its 'golden arches' logo to show a 'W' in honour of International Women's Day on Thursday, according to restaurant officials.

A McDonald's in Lynwood, California, which is owned and operated by a woman, first flipped its 'M' at the sign in front of the restaurant to celebrate women everywhere, the company said in a statement. By Thursday, all of McDonald's social media profiles, including Instagram, Twitter and Facebook, were displaying an upside-down logo.

The move was intended to honour "the extraordinary accomplishments of women everywhere and especially in our restaurants," Wendy Lewis, the company's global chief diversity officer, said in a statement on Tuesday.

More than 62 percent of McDonald's employees are women, including six out of 10 restaurant managers, Lewis said.

About 100 restaurants across the country plan to participate in the gesture, and customers will also see the flipped logo on packaging and crew member's hats and shirts, the company said in a statement.

BACKLASH

But the food giant's move came in for sharp criticism from several quarters, alleging that the company follow several policies which put its female employees at a disadvantage.

Nathan Lerner, and activist, tweeted: “Hey McDonald's, maybe instead of a cheap PR stunt where you make the M a W to “support” women, you do something real — like paying your workers a living wage.”

It is said that the company's stand against increases to minimum wages is an issue affecting women.

However, on social media, the company's step received a mixed response. While some lauded the efforts others labelled it as just another PR stunt.

The opinions expressed here do not reflect those of Malayala Manorama. Legal action under the IT Act will be taken against those making derogatory and obscene statements.

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