Diners at McDonald's should not be alarmed if they see the restaurant chain's iconic 'M' logo turned upside down on Thursday at different locations across the US.
For the first time in its history, the company has flipped its 'golden arches' logo to show a 'W' in honour of International Women's Day on Thursday, according to restaurant officials.
A McDonald's in Lynwood, California, which is owned and operated by a woman, first flipped its 'M' at the sign in front of the restaurant to celebrate women everywhere, the company said in a statement. By Thursday, all of McDonald's social media profiles, including Instagram, Twitter and Facebook, were displaying an upside-down logo.
The move was intended to honour "the extraordinary accomplishments of women everywhere and especially in our restaurants," Wendy Lewis, the company's global chief diversity officer, said in a statement on Tuesday.
More than 62 percent of McDonald's employees are women, including six out of 10 restaurant managers, Lewis said.
About 100 restaurants across the country plan to participate in the gesture, and customers will also see the flipped logo on packaging and crew member's hats and shirts, the company said in a statement.
But the food giant's move came in for sharp criticism from several quarters, alleging that the company follow several policies which put its female employees at a disadvantage.
Nathan Lerner, and activist, tweeted: “Hey McDonald's, maybe instead of a cheap PR stunt where you make the M a W to “support” women, you do something real — like paying your workers a living wage.”
It is said that the company's stand against increases to minimum wages is an issue affecting women.
However, on social media, the company's step received a mixed response. While some lauded the efforts others labelled it as just another PR stunt.