To fight looming gender demons of eve-teasing, sexual assaults and pay disparity, a leading sportswear manufacturer has collaborated with their brand ambassador Kangana Ranaut for its new advertising campaign #FitToFight.
On the sidelines of the campaign, Kangana opened up about her own struggles in the industry, breaking stereotypes and battling misconceptions. According to the actress, it is difficult to remain "headstrong" in Bollywood as there are always people who try to make one "feel insignificant". But she continues to fight it.
"Being an outsider in the business, I have fought to carve a niche for myself. I have also been opinionated and I choose to express my views openly," she said.
"In our industry, it becomes difficult to remain headstrong as you are often judged for not following the status quo. There will always be a segment that will try to make you feel insignificant, but it is important to channel your strength and confidence and work hard to triumph. It's important to grow a distinct voice to break the clutter," added the National Award winner.
The actress has been actively talking about her struggle in the industry as well as her relationships with actors like Aditya Pancholi and Hrithik Roshan. She tagged filmmaker Karan Johar as a "flagbearer of nepotism" during his chat show.
But does she consider herself "mentally tough and fit to fight"?
"Absolutely," she said.
"My experiences in life, on the personal and professional fronts, have helped shape the individual I am today. There have been moments in my life when it was very difficult to continue working in unfavorable conditions. But I fought my way, to make a mark for myself.
"I realized the importance of being tough, both mentally and physically, which encouraged me to deliver my best regardless of the odds. In my journey, I learned that challenges may always beset you, but if one is strong-willed and determined, you can overcome them," added Kangana, often tagged the "Queen" of Bollywood.
In her last released film Simran, she played an imperfectly perfect girl who wants to lead life on her own terms.
Does she think such characters hardly exist in real life where girls are always following the norm?
"My career trajectory is full of characters and films where I am trying to redefine the conventional heroine tag. I think it is important to reinvent oneself continuously and diversify your craft.
"I have been fortunate that I have worked in path-breaking films such as Fashion, Tanu Weds Manu, Queen and Simran where I play individualistic characters. I do know Queen had a strong impact on viewers. I always choose to do roles where there is a message being delivered that makes the viewer think differently and shapes their choices," said the actress, who will next be seen in Manikarnika.
She also feels "there are many women who aspire to dream bigger and better" and she is one of them. Kangana, who comes from a small town in Himachal Pradesh, says her circumstances never discouraged her from chasing her dreams.
"I encourage women to believe in their strength and value their hard work. My motto has always been to follow my own path and not succumb to norms. I believe it's important to celebrate yourself and grow with each experience," she said. And this is what she is trying to promote with the #FitToFight campaign.
"I hope to inspire other girls through my stories of courage, faith and conviction. I truly believe in the limitless potential that every woman possesses to be physically, mentally and socially fit. I do hope my story and journey of facing adversities, fighting obstacles and emerging stronger and fitter, will inspire other women to be Fit to Fight," she said.
(With agency inputs)