Jewellery brand that invariably bags 'where did you buy it' query

Jewellery brand that invariably bags 'where did you buy it' query
Durability is as important as fashion when it comes to expensive gold jewellery and Edimannickal, claims commitment towards its loyal customers.

Gold jewellery, inexorably, is the most preferred adornment for a Malayali woman. From the old and the middle aged women to the youngsters and kids, this yellow metal has charmed everyone with its elegance, durability and value.

There was a time when old Christian women in Kerala refused to go even to the church, without wearing the kunukku, a traditional gold ornament which was worn on the ear lobes. Now, kunukku has given way to trendy studs which are worn by piercing the upper ear lobes or the helix.


The young generation love to experiment with chic and classy designs in gold and even flaunt it with elan. Edimannickal jewellery, which is committed to craft perfection in gold, has become the favorite jewellery destination for the young and the old alike. A visit to one of Edimannickal’s showrooms at Kottayam and Changanassery will give you an idea about the latest trends in gold ornaments.

The showroom at Kottayam was inaugurated in April this year and is located between the collectorate and the Baselius College. The showrooms at Kottayam and Changanassery are headed by Sunny Thomas, who hails from the distinguished Edimannickal family.

Shine every day

Every piece of ornament at Edimannickal is crafted with precision and perfection, giving importance to both fashion and quality. The jeweler has in fact been a trendsetter in bridal jewellery collections. “Today’s brides prefer elegant ornaments which are comfortable to wear and can even be used with other attires beside the bridal trousseau. More than the heavy weight pieces, they opt for stylish ornaments in medium weight. Edimannickal jewellery has an amazing collection of designer jewellery in medium weight which would make young women look special on their big day,” says Sunny Thomas.


Besides the bridal jewellery, Edimannickal also features ornaments, weighing from 3 sovereigns onwards, which look amazing not only with the elaborate wedding attires but also with designer clothes. Sunny notes that ‘shine every day’ has become the fashion ‘mantra’ of the young generation who love to experiment with their looks by matching these pieces of exquisite jewellery with stylish attires.


“Fashionable ornaments are easily available these days. But, if the ornament gets damaged or the design gets distorted, the brand will lose its credibility. So, durability is as important as fashion when it comes to expensive gold jewellery. Many buy gold by saving money for so long and if the ornaments get damaged, they wouldn’t hesitate to discard the brand from their minds. So we are committed to ensure the quality and durability of the gold ornaments that are sold here,” Sunny notes about Edimannickal’s commitment towards its loyal customers.

People may sometimes lose their ornaments or it may even get damaged while doing household chores. Instances like these are sure to break the heart of anyone. However, Edimannickal jewellery which has always shared amazing rapport with its customers, never disappoints those who trust the brand, vows Sunny.

He says that damaged ornaments are either repaired or replaced at the showrooms, even if it incurs minor loses for the jewellery establishment. Sunny believes that the relationship with a customer is a long lasting one, and hence should respect their emotions, opinions and preferences. “Edimannickal Jewellery is determined to stand with our customers during their crises, as we give prime importance to their happiness and satisfaction,” Sunny makes his stand clear.


Every person has unique tastes and preferences when it comes to ornaments and its designs. While some like exclusive pieces of jewellery, others may get attracted to a design which is already in vogue. Edimannickal proudly showcases an impressive collection of evergreen and traditional designs which are often preferred by people. They are pioneers in making high quality gold ornaments on individual orders as well. What makes Edimannickal Jewellery the most trusted brand, is its determination to offer amazing and satisfying shopping experiences for the customers.

Unique brand

Sunny reveals that the success saga of Edimannickal's owes a great deal to its loyal customers who keep coming back to the showrooms. “Every woman who wears a piece of fine jewellery yearns to hear the question, ‘Where did you buy this from’? They enjoy being the star of the event. Keralites usually purchase gold after much planning and looking around for better options. So, when they see a unique design or pattern in jewellery, they can’t help but ask where they were purchased from. In fact, this is the question which gives us new customers. We have earned this love and trustworthiness due to the uniqueness in our purchase pattern,” says the jeweller.

Season of offers

Edimannickal jewellery is all set to welcome the Christmas season by introducing amazing offers and trendy designs, especially in rose gold. The customers can avail up to 60% off in the making charges, and celebrate a ‘golden’ festive season with their favorite jewellery brand.

(Sourced from Vanitha)

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