Kochi: The second chapter of India Fashion Summit, which took place at Hotel Marriott on Saturday, turned out to be a celebration of indigenous cotton and handloom designs.
The summit, which was attended by key players of the fashion industry, discussed the acceptance, sustainability and prospects of traditional handloom.
Designer Suket Dhir said though the handloom sector has been romanticized across our conventional and social media, this seldom benefited the artisans.
"Not all the next generation of artisans turn designers or weavers. Hardly does an external aspirant take up the weaving vocation. We should make sure that the luxury price we pay for the handlooms actually reaches the weavers," Dhir said.
Vibrant designs in Kerala cotton
Bollywood designer Manish Malhotra's innovative designs in Kerala handloom became the showstopper of the summit. With around ten vibrant designs laced with ''Kasavu'' handloom, Manish Malhotra drove home the point that Kerala powers the country's fashion scenario with boundless resources in material, design and talent.
"The whole nation looks up to Kerala when it comes to couture designs. It's quite unfortunate that Keralites seldom realize it. Kerala has a range of homogeneous handcrafted couture patterns which should be launched in the global fashion market as a signature brand," Malhotra said.
Vinod Nair, president of India Fashion Summit, international designers Peter D'Ascoli, Wendell Rodricks, Arjun Khanna, Saket Dhir, Alan Alexander Kaleekkal, Neena Haridas, Jebin Jonny, Hari Anand, Anil Chopra and Arun Balachandran were among the panelists of various discussions.
Creative head of Amazon's fashion segment, Narendra Kumar, and Myntra's fashion head, Nihal Rajan, also attended the summit.
The event also saw the official launch of India Fashion Incubator (IFI), an organization aimed at promoting fashion community by assisting creative fashion entrepreneurs to develop professional and business skills.
State-run institutes Kerala Academy for Skill Development and Kerala State Institute for Designs were also actively involved in the the summit.
Celebrity designer Manish Malhotra, additional chief secretary for the department of labor and skills Tom Jose IAS and Kerala Academy for Skill Excellence MD Sriram Venkitaraman IAS participated.