Thiruvananthapuram

27°C

Light Rain

Enter word or phrase

Look for articles in

Last Updated Monday July 22 2019 08:29 PM IST
Other Stories in Startup Hub

These women mean business!

Gitanjali Diwakar
Assistant Content Producer
Author Details
Follow Twitter
Follow Facebook
Text Size
Your form is submitted successfully.

Recipient's Mail:*

( For more than one recipient, type addresses seperated by comma )

Your Name:*

Your E-mail ID:*

Your Comment:

Enter the letters from image :

Mothers are often the 'ultimate cooks.' What if, our mothers chose to convert their most appreciated and priceless skill into a enterprise? Well, you can be assured that the business would reap profits and the quality of the product would be par excellence.

Nandini Das is one such homemaker whose culinary skills were combined with technology to create yummykitchens.in. This is a startup venture that has been recently registered under the Startup Village.

From homemaker to business woman

Nandini Das Nandini Das

Nandini loves to cook. A mother of two children, she has often enjoyed experimenting with a variety of cuisines. Her husband is a software developer and has been part of the industry for over 20 years. Her daughter is 24 years old and is currently running her own business in Gurgaon. Nandini's son is a eleventh grade student at Bhavan's Vidya Mandir, Girinagar, Kochi.

Nandini was raised in a business household. “Business runs in my blood,” she said. After her daughter was married off, Nandini had developed an urge to do something of her own. A passionate chef, she decided to venture in the food business with a unique business model.

Yummy in the tummy

the-ladies (Left to right) Manjeet is known for her Punjabi cuisine. Minal is an expert in Gujarati and Jain cuisine. Bindu prepares Malayali dishes, both vegetarian and non-vegetarian. Geetha and Amrita (not in the picture) specialise in Konkani cuisine.

A group of friends had introduced Nandini to other homemakers who shared a common love for cooking. It was not before she had teamed up with seven such homemakers to run an enterprise that provided an online menu for various types of food that would be made to order. The portal yummykitchens.in does not only act as a menu card online, but also encourages customers to contact them via email as well. Spread across the city of Kochi, this enterprise functions from seven different kitchens and serves Jain food, Punjabi cuisine etc.

Family made it possible

Nandini attributes her success to her family. Her husband had, in fact, designed the portal for her. Capital was never a concern and once the business had begun generating revenue it expand operations. The food is prepared based on the availability of the cooks. Nandini added that when she had started the business, there were financial commitments binding her. In a span of three months she has generated a profit margin of over 15%.

Marketing strategy

Yummy Kitchens member Krishna, Nandini's daughter, assists Nandini with regards to the firm's marketing via social media.

The enterprise is approximately three months old. Yummykitchens.in caters to a rather wide clientale. At the moments, Nandini and her team have not resorted to marketing via social media on a large scale. “My daughter helps me update the facebook page and other social media marketing activities when she is free,” Nandini added. They choose to build their clientele via word-of-mouth. Moreover, the venture strives towards the policy of “repeat-customers' by means of ensuring high standards and quality. “Our customer base is quite wide. It is not only the youngsters who cater to our services but also the elderly who do so. This group of people are not as technology savvy as the younger generation. But yes, we do have to work towards making our presence felt on social media platforms,” said Nandini.

USP: Business that is of the customer and for the customer

Yummykitchens.in provides customised services each client. Their USP is the unique interpersonal aspect of their business activities. Most of their decision are taken based on the requirement or suggestions of the customers. “Business is not only money. It is more than that,” Nandini commented.

The secrets to a fabulous entrepreneurial experience

Nandini was married at by the age of 21. “My husband is self-made man. He wanted to be his own boss. When we were married he had begun his first venture. The venture did not take-off as expected. But we had pulled through and now it is successful.”

She explains that the experience that she had gained observing the lives of the her father and husband motivated her to start her own venture. When asked as to what one should remember before starting their own firm she said, “Remember there will be many ups and downs. You must be willing to struggle in the initial stages. Stay focussed and keep doing all that you can. But before venturing out into such an arena, you must consider your financial status and ensure that your family is supportive.”

Your form is submitted successfully.

Recipient's Mail:*

( For more than one recipient, type addresses seperated by comma )

Your Name:*

Your E-mail ID:*

Your Comment:

Enter the letters from image :

Disclaimer

The comments posted here/below/in the given space are not on behalf of Manorama. The person posting the comment will be in sole ownership of its responsibility. According to the central government's IT rules, obscene or offensive statement made against a person, religion, community or nation is a punishable offense, and legal action would be taken against people who indulge in such activities.

Email ID:

User Name:

User Name:

News Letter News Alert
News Letter News Alert