Lucknow: Making her political debut as Congress general secretary, Priyanka Gandhi on Monday roared into Uttar Pradesh with thousands cheering as her cavalcade slowly made its way through the city during a roadshow, being seen as launch of the party's campaign in the state ahead of the Lok Sabha polls.
Accompanied by Congress president Rahul Gandhi and incharge of the western region, Jyotiraditya Scindia, the beaming 47-year-old sported a kurta and a stole, and waved at the teeming party workers jostling for a glimpse.
"Come, let's build a new future, new politics with me. Thank you," she said in her message to the people ahead of the visit to the state.
When the three leaders embarked on a roughly 25-km-long roadshow, from the airport to the party headquarters, to woo voters in the Lok Sabha polls, rose petals and marigold garlands were showered at their cavalcade.
As her 'rath' inched through major thoroughfares, enthusiastic people and party members took vantage positions to click a prized photo.
Enthusiastic Congress workers took to the streets to celebrate the arrival of the two new AICC incharges, with party tricolours and hoardings all over giving the city a festive look.
Since early morning, Congress workers were seen busy giving final touches to the arrangements for the roadshow, distributing food packets, tea and water to passersby. Patriotic songs were played on loudspeakers perking up the mood.
Some posters showed Priyanka in 'Durga Mata' avatar riding on a lion.
"Maa Durga ka roop behen Priyankaji (Sister Priyankaji is Maa Durga's incarnation) said one poster, while some others highlighted her resemblance to Indira Gandhi, her grandmother.
Besides workers of other front organisations of the party, some Congress workers -- said to be members of Priyanka sena, a little known outfit -- were seen wearing pink T-shirts with her photograph.
"With the Priyanka Sena at the Nehru Bhawan, Lucknow it is almost celebration here," tweeted Sushmita Dev, president of all India Mahila Congress.
An enthusiastic party general secretary Shailendra Tewari has customised his car to welcome Priyanka with the banner reading, "Aa gai priyanka...baj gaya danka... brashtachar ki ab lagegi Lanka..."
A day before her maiden visit to Uttar Pradesh as Congress general secretary, Priyanka Gandhi said that together with the people of the state she hopes to start a "new kind of politics" in which everyone will be a stakeholder.
The two general secretaries will interact with party workers at the state Congress office in Lucknow on February 12, 13 and 14.
Uttar Pradesh Congress Committee spokesperson Rajiv Bakshi told PTI that Priyanka Gandhi's entry into formal politics will enthuse party workers to regain lost ground in the state in the Lok Sabha polls.
"This is an opportunity for the Congress to strike back in the most crucial state of the country where the organisation had all through been wanting her to plunge into active politics," he said.
Priyanka Gandhi is the Congress' big hope for the 2019 Lok Sabha elections who will be shouldering the responsibility of reviving Congress fortunes, especially in the eastern part of Uttar Pradesh, say party insiders.
Her entry into active politics has been at a time when the party is not only witnessing one of the most difficult times electorally but has also been sidelined by prospective allies for the 'mahagatbandhan' with the Samajwadi Party and BSP totally ignoring it in forming their alliance.
Priyanka Gandhi is pitched as a big draw with her charisma and voter connect, but her 'rescue Congress' mission remains a daunting task in the state where the party has been pushed on the margins with the advent of caste based politics since the last 30 years.
Though she is no stranger to such roadshows with her brother, she is seen campaigning for the first time outside the Gandhi family constituencies of Amethi and Raebareli and her political acumen and connect with the public will be at test for the first time.
The last two Lok Sabha by elections in eastern Uttar Pradesh, for the Gorakhpur and Phulpur, were disastrous for the Congress. Party candidates managed to fetch only around 19,000 votes each and registered only a 2 per cent vote share in each constituency.
In 2014, the Congress just managed to retain the Gandhi family constituencies of Amethi and Raebareli, as compared to the 21 it had won five years earlier. The party's voteshare also dropped by almost 50 per cent between 2009 and 2014.
Eastern Uttar Pradesh, the area where Priyanka Gandhi will be active is presently the strongholds of Uttar Pradesh Chief Minister Yogi Adityanath and Prime Minister Narendra Modi.
UPCC general secretary Dwijendra Tripathi said making two general secretary incharges of Uttar Pradesh showed the seriousness Rahul Gandhi attaches to state.
"Both are young and popular, he said. They have a certain hold over the public and have leadership qualities and a rapport with the common man."
Congress leaders said Priyanka Gandhi's into active party politics will galvanise the workers, helping them take on the dual challenge posed in the state by the BJP and the SP-BSP alliance.
Priyanka logs on to Twitter
Earlier in the day, Priyanka joined Twitter and garnered a massive response with tens of thousands following her on the social media platform within hours.
She didn't post a tweet, but followed seven people, including her brother and party chief Rahul Gandhi as well as party leaders Jyotiraditya Scindia, Sachin Pilot, Ashok Gehlot Randeep Singh Surjewala, Ahmed Patel and the Congress's official account.
Over 90,000 people followed her within hours of her joining the microblogging site.
Priyanka Gandhi, 47, and Scindia, 48, took charge as AICC general secretary UP east and UP west, respectively, last week.
The Congress seems to have learnt its lessons from 2014, and has been scaling up its operations on social media platforms to challenge the BJP on a front which has been the saffron party's forte.
Rahul Gandhi has also been using Twitter for his attacks on the government and analysts credit his aggressive social media campaign for a turnaround of his image among the people.
Read more: Latest on LS polls