Kochi: The screening of seven Malayalam films under the Artists’ Cinema segment of Kochi-Muziris Biennale 2014 has turned out to be a big hit.
The screening of the Malayalam films, which will end on Thursday, has proved that there is a strong audience in Kerala which looks at a film as an art work rather than treating it as mere means of entertainment.
“The enthusiastic response to the films that have not been marketed through the conventional distribution methods, shows that art does not have to be slotted into a particular form”, noted the Malayalam film curator C S Venkiteswaran.
“The Malayali viewer is usually accustomed to being at a film festival,” said the National award-winning film critic and documentary filmmaker. “Watching a screening against the backdrop of a biennale creates a different perspective. Here, film is viewed as art, rather than as a commercial product and it was well-received as such.”
‘Chayilyam’ director Manoj Kana, who has showcased his debut film at various venues, agrees that the KMB ’14 offered a novel screening experience. “The film received a more enthusiastic audience than at a film festival,” said the theatre personality. “The backing that the biennale gave to the film has also boosted my confidence.”
Anumol, who portrays a main character in ‘Chayilyam’ too felt that the Biennale offered a more positive screening experience than at a festival, particularly with the interaction that followed. “It was clear that the audience had followed the movie keenly, with them asking some well-thought out questions,” said the actor. “The biennale must be appreciated for creating a wonderful venue and a good fraternity with limited resources,” she added.
Good Malayalam cinema will always receive a good audience, noted KMB ’14 programme manager Bandhu Prasad. “The success of this segment is also due to the good projection and sound system that made the screening a more meaningful experience,” he said.
The Malayalam film segment titled ‘Capital and Cinema: Breaking the Circles’ ends tomorrow with the screening of Sidharth Siva’s ‘Zahir’.