Kochi: Electronic media may have conquered the communication modes of people, but the very passion for writing letters have not died yet, prove the large number of people, especially foreigners, who make a beeline in front of an extension counter set up by Department of Posts in association with the KMB at Fort Kochi’s Aspinwall House, the main venue of Biennale.
Kochi Muziris Biennale (KMB) has come up with a bold attempt to rekindle the spirit of writing postcards and letters, making it a hit among the visitors at the contemporary art festival.
The extension counter set up by Department of Posts in association with the KMB at Aspinwall House has been busy for the last two weeks with more people coming forward to buy postcards and inland letters to write down a few sentences to their dear ones and post them at the post box kept at the stall.
Above all the iconic red-coloured post box at the stall stirs a nostalgic feeling, a yonder period when such boxes were so close to heart of the people and stood as an instrument of meaningful correspondence.
“We never expected that foreigners will show this much interest in writing letters and post cards,” said D Sreekumar, postal assistant at the counter.
“On an average, 30 people are using the services at the counter and majority of them are foreigners.”
The Department of Posts decided to be part of the mega art event as it provided the right platform to showcase the iconic India Post. “In fact, we want to showcase our varied products to the people,” said Ernakulam Post Master General M Venkatesharulu. “We are extremely happy that people still have a liking to writing letters and post cards which is a lost art in the present e-communication scenario,” he said.
KMB’14 Director of Programmes Riyas Komu said the Biennale has always been a focal point of culture, art and history. “Inland letters and post cards have been close to our heart,” he noted. “But with the advent of internet and mobile phones, these have faded into oblivion along with the distinctive shade of pillar box red which, since the late 19th century, has brightened our landscape,” he added.
KMB’14, with 100 main works by 94 artists from both India and abroad, concludes on March 29.