Cochin: Mazhavil Manorama, the forerunner in bringing innovative reality and game show formats to the Kerala TV viewers, is set to unveil its next big ticket non-fiction property.
The world famous Game Show format ‘Minute To Win It’ will be launched in Mazhavil Manorama tonight. The channel is scheduled to air ‘Minute To Win It’ on weekends at 9 pm.
The show will be hosted by actress, model, anchor and radio jockey Nyla Usha. Nyla made her debut in 2013 with Kunjananthante Kada and has played noticeable roles in movies such as Punyalan Agarbattis, Gangster, Fireman and Pathemari.
The channel has partnered with International Production House Endemol Shine that owns the format rights of the game show. This popular game show format has been successfully running in over 60 countries.
The game show will require contestants to complete the given task in a minute to move to next level. The series of 60-second challenges are structured out of objects commonly available at home.
The winners of ‘Minute to Win It’ stand a chance to win maximum prize money of Rs 10 lakh. The contestant will have to complete 10 Levels to reach the top of the Money Tree with three Lives.
The Channel has earmarked a 360 degree multimedia blitzkrieg to promote the show. Malabar Gold and Diamonds is the title sponsor, while Woodles and Medimix are co-sponsors. The first season of ‘Minute to Win it’ will be spread across various festive seasons of Kerala, which include Vishu, Ramzan, Onam and Christmas. These season will witness the participation of celebrities too.