Malappuram: The Kudumbasree self-help group is conducting a unique drive to give moral support to lonely woman, especially the old. It took a a group of 100 women to the theatre so that they break the monotony of a lonely life and develop a positive outlook to life.
Pathumma, 80, was beaming as she stepped out of the cinema theatre. Her happiness knew no bounds as she was watching a film for the first time in her life. Pathumma was not alone in her experience. Vasanthalakshmi Amma of Pandikkad and Lakshmi Amma of Kavannur were entering a cinema hall after a very long interval. They too were thrilled.
They were among the 100 women who watched the Fahadh Faasil-starrer ‘Njan Prakasan’ at Anand Theatre in Malappuram as part of the ‘Snehitha Calling Bell’ Scheme of the Kudumbasree District Mission. The 100 women were selected through the different Community Development Societies (CDS) of the Kudumbasree Mission in Malappuram District.
The ‘Snehitha Calling Bell’ Scheme proposes to give emotional and mental support to women living alone isolated from the society and those who lead dependent lives. Many of the women who were part of the project were watching a movie for the first time in their lives and some were returning to the cinema halls after a long break.
The idea of taking isolated women for a film outing was arrived at with the aim of providing them emotional support, according to Ruby Raj, District Manager, Gender Self-Learning Programme, an innovative programme devised from Kudumbasree and implemented since 2007.
The Snehitha Sangamam (meeting of the friends) held after the film show was inaugurated by C K Hemalatha, Kudumbasree District Mission Co-ordinator.