New Delhi: Online education start-up Byju's Thursday said it has acquired US-based learning games developer Osmo for $120 million (nearly Rs 850 crore).
Osmo provides a playful learning system, bringing physical toys into the digital world through augmented reality and its proprietary reflective artificial intelligence.
Osmo will continue as a standalone brand since Byju's taps the company's physical-to-digital technology and content to expand and enhance its current offering, Byju's said in a statement.
"This new acquisition will bolster team Byju's' international plans...With the integration of Osmo, Byju's will also look to offer a unique, customised, engaging and fun learning solution for younger kids," it added.
Osmo chief executive officer (CEO) and co-founder Pramod Sharma and his core team will continue to remain at Osmo's helm.
"We were captivated by Osmo's physical-to-digital approach to learning and fun from our first introduction," Byju Raveendran, founder and CEO of Byju's, said.
He added that the company's vision is to make learning fun and engaging across age groups, across geographies.
"Together with Osmo, we have the critical elements needed to build out an unprecedented library of engaging and entertaining educational content for a global pre-K-12 student audience. We are excited by what we are planning to launch in the coming months," he said.
BYJU's, which has recently raised $540 million (about Rs 3,865 crore) from Naspers and Canada Pension Plan Investment Board (CPPIB), said it has been growing at 100 per cent for the past three years, and is on target to triple its revenue to Rs 1,400 crore this year.
"Byju's has aggressive plans for international market expansion and will continue to make big investments in technology that will help to further personalise learning for students," it added.
Launched in 2015, Byju's offers personalised learning programmes for school students in grades 4-12 in India. It has 30 million students cumulatively learning from the app and over 2 million annual paid subscriptions.