Dubai: A Seven-year-old YouTuber, Ryan of Ryan ToysReview, is Forbes' Top-Earning Vlogger of the Year. According to Forbes, the boy made a revenue of over $22 million in 2018 with his videos on YouTube.
The youngster, known for his toy unboxing and reviews, beat out Jake Paul, younger brother of the controversial Logan Paul, since dropping his own line of toys that allows fans to unbox a surprise toy at home.
"Ryan's just like every other 7-year-old: He loves Legos, trains, cars - and his 17 million followers. His latest mini-mogul move: a line of collectibles and more, now selling at Walmart," the Forbes said in the announcement.
Videos are posted most days and one promoting a blue giant mystery egg bearing Ryan's face has had more than a million views since Sunday.
The estimate by the Forbes found that Ryan pipped Jake Paul by $500,000 for the 12 months to June. However, Jake Paul still managed to have a good year, earning a career-best $21.5 million, capturing the #2 spot by beating out DudePerfect by $1.5 million.
Ryan's earnings, which do not include tax or fees charged by agents or lawyers, have doubled compared with the previous year. He was placed 8th Top Earner last year.
Since the channel was set up by Ryan's parents in March 2015, its videos have had almost 26 billion views and amassed 17.3 million followers.
Asked by NBC why kids liked watching his videos, Ryan - who is now eight - replied: "Because I'm entertaining and I'm funny."
Forbes said all but $1m of the $22m total is generated by advertising shown before videos, with the remainder coming from sponsored posts.
"Ryan is part of the YouTube trend of unboxing, in which content creators film themselves opening up toys, tech products and other consumer goods, explaining different features and, in Ryan's case, screaming and giggling with enthusiastic delight as he does so,' the Forbes said.
The amount generated by sponsored posts is small compared with other top YouTubers, Forbes writes. It is "the result not only of how few deals Ryan (or his family) chooses to accept, but also the fact that his pint-sized demographic isn't exactly all that flush".
The toys featured in one of the channel's videos can sell out instantly.
In August, Walmart began selling an exclusive range of toys and clothing called Ryan's World, and a video showing Ryan and his parents searching for his own toys at a Walmart store has had 14 million views in three months.
The revenues from the Walmart deal are set to substantially increase Ryan's total earnings next year.
As he is still a child, 15% of Ryan's earnings are put into a bank account that he can only access when he becomes a legal adult.
Ryan's twin sisters haven't been left out of the fun either: they feature in some videos on a related YouTube channel called Ryan's Family Review.
A video titled "Top 10 Science Experiments you can do at home for kids" starring the three children has had more than 26 million views.
Others in the list
DanTDM was 2017's top earner, but dropped fourth place with 2018 earnings of $18.5 million. Meanwhile, makeup guru Jeffree Star slid into fifth place with total earnings of $18 million for the year.
Markiplier beat out Canadian gamer Evan Fong, of Vanoss Gaming, by a half-million, earning $17.5 million and $17 million, respectively.
Jackscepticeye hits in at #8 at $16 million, while two disgraced stars take up the last two spots: PewDiePie, in ninth place with $15.5 million in annual earnings; and Logan Paul in 10th place with $14.5 million.
All earnings estimates are calculated from June 1, 2017 through June 1, 2018.