Kochi: A panel discussion on 'Emerging media' held here as part of Techspectations 2018 digital summit witnessed the who's who of the industry sharing diverse views acquired from their vast experience spanning various platforms.
The panel comprised veterans inlcuding Ben Morrell of Brightcove, Vijay Kolli of Akamai, Rathnesh Mehra of Oracle and young YouTuber Rinosh George.
The session was filled with fascinating tales of expertise, experience and experiments. To tap it all there was a bit of music, too.
Vijay Kolli started the session by sketching the expansion of digital space in the country. He said one fourth of viewers who watched large sporting events in the country had watched it on digital platforms last year.
Terming India as a land of contradictions, Mehra described how the digital-born companies and traditional conglomerates survive simultaneously.
Digitisation of domestic firms is rising as mobile penetration increases in the country.
He said digitisation fails in some organisations mainly due to poor execution.
Rinosh George, the Bengaluru-based music artist and actor, brought a lot of vibrancy to the session with his success story and a bit of musical performance at the behest of the audience.
George narrated his journey to become an album-maker and a successful artiste, a dream he had nourished from his childhood. He recollected how he got the much required breakthrough with his video song - "This is Bengaluru".
George said he was able to convince a film producer about his marketability by underscoring the viewership of his YouTube videos.
In reply to a query on monetisation of his videos, he said making a lot of money was not his intention.
"Money will come to people who put content every week whereas I make one video a year," George, whose “I'm a Mallu” song had gone viral, said.
Morrell focused on the present and future of videos and said live videos could be used to establish connectivity with more people. In a tone of prediction, he said e-gaming could be the future of videos in India.
Noted business blogger Kiruba Shankar moderated the session.