Enter word or phrase

Look for articles in

Last Updated Sunday April 22 2018 06:14 AM IST

ASSOCHAM says digital ad spend will touch 13k crore soon

Text Size
Your form is submitted successfully.

Recipient's Mail:*

( For more than one recipient, type addresses seperated by comma )

Your Name:*

Your E-mail ID:*

Your Comment:

Enter the letters from image :

ASSOCHAM says digital ad spend will touch 13k crore soon ASSOCHAM India. File Photo

New Delhi: Digital advertising spend in India is likely to grow to Rs 13,000 crore by December 2018, at a rate of 35 per cent, fuelled by growing demand for smartphones and falling data tariffs, predicts a survey.

The digital ad spend, currently at Rs 9,800 crore, will see an exponential increase on widespread usage of 3G-4G services and the ongoing surge in Internet penetration, according to the survey conducted by industry body Assocham and KPMG.

Citing the 2016 data, the report said the digital ad spend was estimated at around Rs 7,500 crore at 2016-end.

"Around 50 per cent of the overall advertising spend was on digital followed by e-commerce, telecom, technology and banking, financial services and insurance companies," it added.

The increase in smartphones and tablets is helping advertisers reach a wider audience, it said, adding that digital advertisements are flexible and can be adapted to any kind of device like television, laptop, tablet, or smartphone.

"The two-way interactive capability and the ability to customise the ad for target audience also make digital advertisements more effective," the survey noted.

Stating that more than 235 million people in India access Internet through mobile devices, the survey said the mobile applications are helping in reaching out to more customers even in remote and rural areas.

Read more: Business | Is it a scooter? Is it a motorbike? It’s a 'Cliq'!

The opinions expressed here do not reflect those of Malayala Manorama. Legal action under the IT Act will be taken against those making derogatory and obscene statements.

Email ID:

User Name:

User Name:

News Letter News Alert
News Letter News Alert