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Last Updated Sunday March 18 2018 05:25 PM IST

'Apple' of the eye? Buyers return empty handed due to short supply

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iPhone X iPhone X enthusiasts who did not pre-book the premium gadget had to return empty handed: File photo

As Apple introduced its much-awaited iPhone X in India on Friday amid heavy demand, only a few from those who had pre-booked it in the first slot received their units as retailers and online players were handed over a thin supply of the Rs 89,000 (starting price) device on Day 1.

At the iWorld Store in north Delhi's Kamla Nagar, only three people were handed over the iPhone X in the first hour after the doors of the showroom opened.

The iWorld store manager, who refused to give numbers, told IANS that the devices were only being given to those who had pre-booked it. In the meantime, several Apple fans came and went empty-handed. "I did not pre-book it and thought would buy it from the store itself on the spot just like any other Apple device," said Akansha.

IANS spoke to some authorized re sellers and corporate partners who were left disappointed at the limited stock being handed over to them.

"Don't expect any beeline for iPhone X in India as the company has handed over very limited stocks -- some received even a mere 15-20 units, to online as well as offline authorized re sellers. We, however, are yet to receive a unit," an Apple authorized corporate partner told IANS on the condition of anonymity.

Another Apple authorized re seller refused to divulge the number of units he received for the delivery on Friday.

"iPhone X on Airtel online store was sold out within minutes of opening of sale. Airtel will notify customers once fresh stocks arrive," an Airtel spokesperson said in a statement.

An Amazon spokesperson had earlier told IANS that within few minutes of the pre-orders on October 27, iPhone X went out of stock.

According to industry analysts, the waiting period is going to be at least five-seven weeks for those who didn't book the device in the first slot.

"Demand for iPhone X looks very strong in India. However, right from the day one, it was obvious that users eager to buy iPhone X are in for a long waiting queue," Tarun Pathak, Associate Director, Mobile Devices and Ecosystems, Counterpoint Research, told IANS.

"The demand vs supply mismatch is likely to create more pull towards this premium flagship. We estimate that the demand will be pushed to subsequent quarters extending normal cyclic season for Apple," he said.

There is a scenario where an Android premium user who wishes to shift to iPhone X decides instead to upgrade within the Android ecosystem owing to the unavailability of iPhone X.

This is the first time Apple tuned its iPhone X launch globally, with India on its map right on Day 1. In the previous years, the iPhone units always arrived in India in later weeks.

 Read more at: Latest in business | Shamika Ravi to be on Modi's Economic Advisory Council

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