Rasna, India’s largest soft drink concentrate brand, is upping the game this summer, partnering with Mr. Butler, Asia’s first sodamaker manufacturer to introduce ‘Rasna Mr. Butler Fruit sodamaker’.
While Rasna has become a household name over the years, Mr Butler, the leader in home carbonation systems is offering a unique experience of making their drinks not just fizzy, but tasty and healthy as well.
Over the last one year, Rasna has been introducing new and exciting products to cater to a wider range of audience and has stepped up their marketing campaign with new commercials featuring Bollywood star Akshay Kumar, who is their brand ambassador.
“We are excited to partner with an iconic brand like Rasna” said C.P. Mammen, Managing Director of Mr Butler Appliances. “Making freshly prepared soda at home from your known source of water gives you further assurance that a Rasna Fruit Plus with Mr. Butler is the prefect combination for a health conscious family. What’s more, you’re saving the environment from thousands of waste plastic bottles you would otherwise have to dispose with soft drinks bought from the store”, he added.
“Today’s generation consumers want something new and creative and we feel that the partnership with Mr. Butler would make our consumers innovate at home with newer product formulation, and recipes to make interesting mocktails like for instance a mixture of orange, mango, cream and soda” said Piruz Khambatta, chairman and managing Director of Rasna. “This partnership is for the future and extremely consumer friendly” he added.
Mr. Butler is headquartered in Cochin and has a manufacturing plant there. With a presence in select markets in India, Mr. Butler also exports sodamakers to countries such as Sweden, Italy, UAE and Mauritius.
The Rasna Mr. Butler Fruit Soda Maker would be available at leading Dealer outlets, modern format stores online market places. For more information, customers can call the toll free number 1800 103 1557.
