Thiruvananthapuram

30°C

Mist

Enter word or phrase

Look for articles in

Last Updated Monday May 25 2020 04:32 AM IST

Tata drops 'Zica' after 'Zika' virus outbreak

Text Size
Your form is submitted successfully.

Recipient's Mail:*

( For more than one recipient, type addresses seperated by comma )

Your Name:*

Your E-mail ID:*

Your Comment:

Enter the letters from image :

Tata logo

New Delhi: Tata Motors has decided to rename its soon-to-be launched hatchback 'Zica' in view of the outbreak of Zika virus that has caused hardships across many nations.

Although spelt differently, the name sounds the same as the virus. 'Zica' was derived from 'Zippy Car.'

"Empathizing with the hardships being caused by the recent 'Zika' virus outbreak across many countries, Tata Motors, as a socially responsible company, has decided to re-brand the car," a company statement said.

The World Health Organization has declared an emergency over the mosquito-borne virus, suspected of causing microcephaly, or abnormally small heads, in babies.

Tata Motors did not announce the new name of the car, which will be showcased for the first time at the Auto Expo 2016 at Greater Noida, near here, from February 3-9.

"While it carries the 'Zica' label for the duration of the event, the new name will be announced after a few weeks, ensuring all necessary consumer/branding and regulatory aspects are addressed, and the launch will take place thereafter," the statement said.

Tata Motors said that the new car is backed by Tata Motors "Made of Great" campaign, with the motto, 'What drives us from within is what makes us great.'

The company said it is committed to doing what is right for its customers.

"The car, which has been designed for young people, has already received enthusiastic reviews from informed commentators, and the company is determined to place it in the market addressing all relevant needs of the target audience," the statement added.

(With agency inputs)

Your form is submitted successfully.

Recipient's Mail:*

( For more than one recipient, type addresses seperated by comma )

Your Name:*

Your E-mail ID:*

Your Comment:

Enter the letters from image :

Disclaimer

The comments posted here/below/in the given space are not on behalf of Manorama. The person posting the comment will be in sole ownership of its responsibility. According to the central government's IT rules, obscene or offensive statement made against a person, religion, community or nation is a punishable offense, and legal action would be taken against people who indulge in such activities.

Email ID:

User Name:

User Name:

News Letter News Alert
News Letter News Alert