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Last Updated Monday May 25 2020 04:52 AM IST

Hyundai becomes BCCI's official partner for 4 years

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Hyundai

New Delhi: Hyundai Motor India Ltd (HMIL) has entered into a four-year partnership with the Board of Control for Cricket in India (BCCI) as an associate sponsor for all international matches at home.

As per the agreement, HMIL would be the official partner of BCCI for all formats and a Hyundai fleet of premium cars would be used for transporting various stakeholders of the game throughout the event.

Besides, the South Korean auto major would get rights for putting three logos on the pitch floor, space at perimeter boards and stadium display. It would also conduct trophy tours.

"This partnership is a part of Hyundai's efforts to expand its presence in global sporting activities like cricket, football, golf and world rally championships across worldwide markets. Hyundai sees this cricket partnership as a core element of its strategy, playing a vital role in connecting global customers to our brand," said HMIL MD and CEO YK Koo.

Besides title sponsor, BCCI has created space for three official associate sponsors from which the cricket body would get Rs 150 crore in the next four years.

Last week, BCCI announced its association with beverage major PepsiCo as its first official associate sponsor for around 80 matches which would be played in four years.

Mobile commerce platform Paytm is the official title sponsor of BCCI.

"With more money coming in BCCI's coffers, we would liketo spend it on betterment of cricket infrastructure, having a better performance and nurturing talent at ground level," said BCCI secretary Anurag Thakur here.

He further said that the name of the third sponsor would be announced shortly.

HMIL would pay BCCI for matches played in every financial year, said HMIL General Manager & Group Head Marketing Puneet Anand.

"It would be payable as on annual basis depending on the number of games which are happening - whether its T20, ODI or Test matches. For each match there is a specific fee which we have frozen and the overall cost would culminate over a period of four years," Anand said.

(with agency inputs)

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