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Last Updated Wednesday December 06 2017 07:00 AM IST

A new kind of revolt to the stigma associated with bra shopping

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lingerieshop

New Delhi: After launching India's very first lingerie vending machine in Mumbai, Radhika Goenka of Welspun Group is now all set to expand her business. And apparently, it's Delhi's chance to go up on the awesomeness scale.

Lingerie vending machines will be launched at the Indira Gandhi International Airport here in February next year.

"We have just launched our first vending machine at VAMA Departmental Store on Peddar Road, Mumbai, and are planning to launch the next one at the Delhi international airport by February 2018," Goenka said.

The vending machine will offer bras and underwears from the first all-black collection 'Be Mine' of Goenka’s Lingerie Shop.

"There is a stereotype attached with buying lingerie in public or even talking about it for that matter. The vending machine has been launched to change that perception.

"The Lingerie Shop vending machine is a small step towards revolutionizing the Indian lingerie industry with intelligent innovation," Goenka added.

The opinions expressed here do not reflect those of Malayala Manorama. Legal action under the IT Act will be taken against those making derogatory and obscene statements.

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