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Last Updated Monday July 24 2017 02:11 AM IST

Kerala leads in purchase of sexual wellness products

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Kerala leads in purchase of sexual wellness products Picture for representation only

New Delhi: People in states like Kerala, Gujarat, Goa and Bihar lead in the purchase of sexual wellness products in the country, according to a new study.

Gujarat leads in the number of adult game sales in India with 17 per cent, while Goa notched 14 per cent of the total purchase of massage oils, according to a new study conducted by ThatsPersonal.com, an online adult store, offering a range of sex products, sex toys and personal care products.

"This report is based on 30 months of internal traffic and sales data, customer feedback and interactions and a few qualitative surveys. The universe considered is 35,000 buyers on ThatsPersonal.com from all across the country and more than 2 million visitors' behaviour on the site," said Samir Saraiya, CEO, ThatsPersonal.com.

The research also found that 23 per cent of purchases from Bihar were male performance enhancers whereas Kerala led the sale of condoms at an impressive 76 per cent.

While the metros dominate the charts with the highest number of sales, with Mumbai taking a lead, there's a steady increase of awareness of products in tier-II and tier-III cities.

Tier-II cities have seen larger growth, tier-III cities see a larger basket size per order. In the top rank among the tier-II cities are Jaipur, Surat and Lucknow.

Despite the social stigma that still surrounds the market, Indian audiences are beginning to see this sector as essential and not just something frivolous.

As far as sale of overall products is concerned, the research noted that 10 per cent sales are for women's hygiene and arousal, 13 per cent for edible products, 17 per cent for male performance products, 20 per cent for lubricants, 15 per cent for sexy lingerie, 12 per cent for condoms and others, 8 per cent for men's innerwear and 5 per cent for pleasure rings.

(With inputs from agencies)

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