Another Valentine’s Day is at our doorstep and the market is so full of tulips, roses, heart shaped pillows and greeting cards. While it was crystals, balloons and candles that ruled the roost last year, the trend has changed for good this season.
Polystyrene statues have taken over the market and that too in black, contrary to the popular conceptions and stigmas. Statues of dancing couple, tightly-held hands and lonely women mark the trend of 2017 in the Valentine market.
“Mugs and teddies are all in. Yet the statues are high on demand this time,” says Jomon, a staff at 'Archies', a prominent gift shop in Kochi. “Polystyrene marks the year. Be it in statues, key chains or moulds, anything in polystyrene just sells like hot cakes,” he adds.
Matte black sculptures and photo frames have also occupied the shelves this time. Silver lined black frames studded with stones, and matte black candle stands have set a whole new trend.
While key chains, lockets and love pendants are still evergreen in the romance market, the color code has changed from red to black.
Fluffy soft toys and teddy bears are also a favorite choice of gift for women. However, with hand puppets and soft pouches, the soft toys have been inculcated with a utility motive this time.
Blood-red love candles with floating flames and the romantic grape vine have set the decor trends of 2017. Flower pots and vases are all in, while crystal toys have been adapted into glass bottles impregnated with little statues and glitters that reflect the season.
Decor props have seen a rise among Valentine’s Day gifts this time.
Greeting cards have taken a genuine twist from those large ones with a lot of literature to a rather three-dimensional popping heart made of paper. A small heart shaped greeting card popping up when you open the outer cover is indeed a sweet surprise.
Meanwhile, it’s white flowers that dominate the bouquet market this year.