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Last Updated Sunday July 23 2017 02:09 PM IST

SC order a blessing in disguise: Buying booze to become easier in Kerala

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SC order a blessing in disguise: Buying booze to become easier in Kerala A Consumerfed outlet in Kochi

Kochi: Tired of standing in winding queues to buy booze? Here’s a some good news to cheer you.

The Consumerfed is planning to open more premium self-service outlets to sell Indian-made Foreign Liquor across Kerala.

The trigger for the welcome move is the recent Supreme Court order to shift all liquor sales outlets away from the fringes of national and state highways. The Consumerfed will have to shift 27 of its 39 outlets in Kerala.

The apex body of the consumer cooperatives saw an opportunity in the crisis and decided to convert the 27 outlets to premium outlets that sells alcohol in a more civilized manner. The administrative committee of the Consumerfed has given its approval for the move.

The Consumerfed now operates four premium outlets, including two in Kochi. The outlets in Vyttila in Kochi and Koyilandi will be affected by the Supreme Court order. The cooperative body also intends to upgrade the other outlets affected by the order. All these outlets will have an attached counter to sell cheaper brands.

The Consumerfed also plans to arrange seats for consumers who wait for their turn to buy liquor, as directed by the State Human Rights Commission. The new outlets will also have designated parking areas for consumers’ vehicles.

The new buildings to be rented for the Consumerfed outlets will have a minimum area of 3,500 square feet to provide the consumers a decent shopping experience. Most of the buildings have been rented already.

The four outlets in Kannur district have already found a place. The outlets in Koyilandi, Thodupuzha and Pathanamthitta are also ready to be operational.

The Consumerfed, however, is still searching for a place to shift its lucrative Vyttila outlet, which sold booze worth Rs.1.02 crore on the New Year’s Eve, a record.

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