Pure Living (Products Up-cycled Recycled and Economised) introduced a set of pens which were symbolic of minimising the plastic menace.
The organisation, that is based out of Kottayam, distributed pens, which were labelled ‘With Love.’ It is a plantable version that holds a seed at its tip that can later be grown into a full tree.
Malayalam alphabets are printed on the surface of these pens to propagate the language.
Interestingly, the product is handmade by women and the differently abled.
The pens were distributed as part of an eco-friendly campaign called Entree, which was meant to propagate the urgent message of the necessity of planting trees as a solution to global warming.