Though sarees and kurta-pyjamas have taken over the fashion scene of Uttar Pradesh, this north Indian state has indeed got a unique taste in ethnic fashion. The much-revered Banarasi silk sarees and the 'gagra cholis', which slowly became the star partywear of the entire sub-continent, came from this land of celebrations and spirituality. A conventional Uttar Pradeshi costume is not very different in design.
Women wear long skirts, kurtis and a shawl over their head. Sarees are popular too, but worn in a different indigenous style. Mirror works and bead works are popular in some belts of UP and Rajasthan.
Women also wear dozens of glass bangles and beaded jewelry. Tattooing is a part of their culture and silver jewelry is common among the rural people. Women pierce for ears and nose; and wear anklets.
Men conventionally wear pyjamas or dhotis and half kurtas accompanied with a turban or headwear.
However, times have changed and mainstream fashion has made its way into every nook and corner of UP. Modern women choose to wear denims, salwar kameez, trousers and all modern costumes.
Meamwhile, men have started wearing formal/casual outfits too, while still holding kurta-pyjamas close to their ethnic conscience.
A mixed pop culture has evolved out of the blend between ethnic and modern dresses, like a kurti- denim combination or a salvar kameez with a jacket. Banarasi silk has evolved out to be the zenith of ethnic silk couture in entire India, alongside its south Indian counterpart 'Kancheepuram.'