Kochi-based designer Sreejith Jeevan and his fashion brand, who are known for the quirky ways of designing, recently showcased latest design themed 'Fashion with Love'.
Staying true to the brand's philosophy of supporting causes, Sreejith's new theme is inspired by the mobile eye clinic project by Rotary Club's Project Nethra and SSM Eye Research foundation.
Rouka brought focus on various aspects of the project through a show that was metaphoric of the work that is being carried out.
A work of art
Nine women volunteers – representing all age groups, sizes, complexion and community - walked the runway as a symbol of how the project is aimed to touch the lives of diverse people.
“We had girls who are still in college to women in their 60s - all walking in the same way, their eyes not seeing the people around them - without showing any emotion and sashaying along along with the music,” Sreejith said.
Layered in nature
The clothes were curated from Rouka's collections and put together in layered styles illustrating the multiple layers of work involved in the project including spreading awareness, treatment and prevention, etc.
Instead of choosing one material, Sreejith handpicked various substances to signify the importance of people from all walks of life coming together, making a beautiful ensemble, to achieve results.
The clothes had the characteristic quirky details of Rouka - motifs from everyday beautiful things such as flowers, birds, postcards and texts, which are things only those gifted with vision can enjoy.
The colors were wisely chosen; black and white a metaphoric representation of darkness and light, highlights of rust and red pointing to alertness and action, golden hue was used as an accent to the element of light and its meaning in the context of vision.
The focus of the make up was to literally 'throw light on the eyes' with gold.
There were empty cages left on the ramp as a metaphor of a community where no one was in the cage of blindness.
The show was held in a dark room with just one spotlight that followed each model as they entered the room.