Even as music videos are getting rave attention on social media of late, there is another video song directed by ace filmmaker Gautham Menon, that is fast spreading on YouTube.
Song, Ulaviravu, written by Madhan Karky is composed and rendered by Karthik. It features Tovino Thomas & Dhivyadarshini.
The soft and romantic melody is complemented by bewitching visuals and the cute and amorous antics of the lovers. The view of the video has been spiking at an exponential rate that it's getting over thousand views per minute.
Tovino Thomas is a Malayalam film actor donning versatile roles. He has a number of hits to his credit including Ennu Ninte Moideen, Godha, Tharangam and so on. His latest flick Mayaanadhi had earned both commercial success and critical acclaim.
Meanwhile, Dhivyadharshini is prominent TV host, known for the popular show Koffee with DD on Vijay TV. She had also been cast in supporting roles in films like Kamal Haasan's production Nala Damayanthi released in 2003.
Gautham Menon had recently embarked on music videos and started the label Ondraga Originals in an attempt to promote independent music and musicians in Tamil.
'Koova,' their first single from the Ondraga Originals label was a big hit.