Woodland forays into kids segment
Story Dated: Sunday, June 10, 2012 19:18 hrs IST
New Delhi: After catering to men and women, footwear and apparel brand Woodland has ventured into a product line for kids.
"Kids segment is one of the fastest growing sector with demand multiplying every day for specialised products. We recently did a pilot run through a limited edition of functional apparels, and that has got a very encouraging response," Harkirat Singh, managing director, Woodland, said in a statement.
"As a result, we are working on a stand-alone product line for kids that will carry an extensive range of footwear and apparels," he added.
The kids collection includes t-shirts, shirts, denims and footwear for boys and girls. They have taken care to use skin-friendly fabrics to offer comfortable wear for children.
The kids collection is priced Rs.2,000 upwards.