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Last Updated Sunday November 19 2017 01:49 PM IST

Motorola doubles market share in US, makes a strong comeback

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Moto Z Force Edition DJ Vashtie with Motorola's Moto Z Force Edition and Moto Mods on July 25, 2017 in New York City. File Photo: Getty Images

New Delhi: Motorola made a significant comeback in the US in the third quarter this year, almost doubling its volumes and market share annually and was the fastest growing brand, Counterpoint Research said on Saturday.

The US smartphone shipments remained flat during the third quarter. Moto, ZTE and LG registered strong gains and Verizon remained the largest smartphone sales channel, revealed Counterpoint's Market Monitor program.

"Motorola jumped back into the top five rankings after a long time. Motorola's focus on affordable devices for prepaid/unlocked market and breaking out from Verizon's shadows helped drive growth during the quarter," said Research analyst Archana Srinivasan.

Motorola also benefited in terms of visibility with presence across all four of the major carriers with its Moto Z2 Force Edition in premium segment.

"The Moto E series was actually the key volume driver for Motorola during the quarter across prepaid and open channels," Srinivasan added.

Verizon had a good quarter and remained the biggest channel for smartphone sales, followed by T-Mobile, AT&T and Sprint.

"LG had a strong quarter recording highest ever volume for the third quarter closing on Samsung volumes, especially at T-Mobile & Sprint," said Research Director Neil Shah.

Apple iPhone 7 was the most popular smartphone in the US. The Moto E4 and LG Stylo 3 were also solid performers. LG grew its share to 17.6 per cent.

ZTE grew its smartphone volumes 34 per cent (year-on-year).

The opinions expressed here do not reflect those of Malayala Manorama. Legal action under the IT Act will be taken against those making derogatory and obscene statements.

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