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Last Updated Tuesday May 30 2017 07:02 AM IST

Gionee ropes in Kohli as brand ambassador

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Virat Kohli Indian cricket team captain Virat Kohli takes a selfie as Gionee brand ambassador in Mumbai on Monday. PTI

New Delhi:  Handset maker Gionee India on Monday signed Indian cricket captain Virat Kohli as its new brand ambassador. 

The company, which already has actor Alia Bhatt as a brand ambassador, has clocked sales of 1.2 crore units in the last four years. 

Read also: Dhoni saved me from getting dropped many times, says Kohli

"Virat is joining Alia in helping the brand touch new heights. He will soon be seen in the upcoming campaign of Gionee, and will also be actively involved in a host of innovative marketing and customer experience initiatives of the brand," said Gionee India Country CEO and MD Arvind R. Vohra.

He said that the company has clocked sales of 1.2 crore units in the last four years. 

"We are looking at expanding our retail presence too. We will establish 500 brand stores by March, 2018, in India from 100 now," he said. 

These brand stores would be under franchise route and will be spread across the country in order to ensure customers can have easy access to Gionee phones, he added.

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